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About

Our Story

Idlekind gets it. We are a brand that understands the need for a breather, a little escape from the crazy pace of today's world. The need to create a pocket of comfort in your own little corner of the world.

01The pace of things

The case for rest

It seems that life moves at warp speed these days. With all the hustle and bustle, it's way too easy to forget about giving ourselves a break. Who hasn't been guilty of putting relaxation on the back burner once or twice? Here at Idlekind, we're flipping the script on that. We're firm believers that relaxation isn't just a nice-to-have. It's an absolute must.

02The feeling

A luxurious necessity

Imagine cozying up with a blanket, a good book or some easy conversation, and the soft glow of a beautifully scented candle. Sounds dreamy, right? That's the feeling we're all about. We're on a mission to make relaxation feel like a luxurious necessity, because you deserve it.

Julia B., founder and owner of Idlekind, in a black and white portrait on the beach
A note from our founder

Deliberate by design

And here’s the thing. Relaxation isn’t something you can leave up to chance. It has to be deliberate, intentional, and mindful. That’s why our motto, "romanticize the art of relaxation," isn’t just a catchy slogan. It’s practically our love language. We want you to soak up every moment of relaxation like it’s the best date night ever.

So whether you're winding down after a long day at work, having a quiet night in, or simply treating yourself to some well-deserved time alone, Idlekind's got your back.

Welcome to our family.Sit back, relax, and Idlekind.

Julia B.